The House of Dastan
The House of Dastan is more than just a fragrance brand; it’s a celebration of two ancient cultures—Persian and Parisian—each renowned for their mastery of scents and innovation in the world of perfumery. The name Dastan—meaning “story” in Persian—encapsulates our vision: to create fragrances that tell unique tales of love, passion, and timeless elegance. Every fragrance in our collection is inspired by the enchanting love stories of our past, wafting through the air like delicate whispers of devotion and triumph.
The House of Dastan’s essence lies in its storytelling, a world where each fragrance unfolds like chapters in an epic romance. Our scents capture the duality of harmony and contrast, much like the art of perfumery itself, where carefully selected notes blend, collide, and dance together, forming an unforgettable aroma. Each scent symbolizes an embrace, a rivalry, a love story told through intricate layers that unfold over time.
Founders
House of Dastan was founded by brother and sister duo, Hamed and Sonia Arefian, fragrance industry veterans with Persian heritage and over two decades of experience in New York City’s high-end fragrance retail industry, MAXAROMA.
Their shared passion for fine fragrances and deep cultural roots inspired the creation of a fragrance house that seamlessly combines Parisian refinement, Persian artistry, and New York style.
master Perfumer
Richard Herpin, the Master Perfumer behind Tom Ford Oud Wood, was born in Cannes, France, where his father’s antique shop steeped him in beauty and the scent of precious woods. Dubbed the "King of Woody Notes," his destiny unfolded under mentor Pierre Bourdon, who taught him to distill emotion into fragrance. For over 25 years, Richard crafted iconic scents for Amouage, Calvin Klein, and Tom Ford, blending nature and feeling into timeless creations. To him, perfume is a spontaneous, evolving sketch—unique to every wearer. His vision is to make fragrances from the world’s finest oils, celebrating individuality and creation’s wonders.From Oud Wood to Amouage Opus VIII, Richard’s work is more than scent—it’s art that breathes, inviting us to savor life’s extraordinary moments.
Customer Collaboration
Perfume Making
The Persians Pioneered Perfume-Making
The Persians pioneered perfume-making, shaping its modern form. Visionaries like Avicenna mastered distillation in the 10th century, extracting essences from flowers and woods—a breakthrough confirmed by historical records. This elevated perfumery from simple infusions to a refined craft. Their techniques spread across civilizations, influencing today’s intricate blends. From rosewater to oud, Persia’s enduring legacy connects ancient artistry to contemporary elegance.
Logo Design:
Strength and Symmetry
The House of Dastan logo is a tribute to the timeless elegance of Persian art, where symmetry and geometry reign supreme. Crafted with pure, bold lines, our logo draws inspiration from the iconic Persian architectural shapes, with the square as its focal point. This reflects both the stability and beauty found in Persian design, where lines and forms create a balanced harmony. The deep emerald and ruby hues represent the rich colors of Persian palace windows, imbuing the logo with an aura of heritage and opulence.
The Bottle Design
Inspired by Majestic Persian Architecture
The House of Dastan bottle captures the essence of Persian architecture—majestic, intricate, and timeless. Its design mirrors the symmetry and elegance of Persian arches, with faceted angles that catch and play with light, much like the iconic ayeneh-kari (mirror work) found in Persian palaces.
Each bottle is a tribute to Persian artistry, holding not only a fragrance but a piece of cultural heritage.
Fragrance Names
Fragrance Names,Persian Poets. House Of Dastan Fragrance draw inspiration from Persian poets like Hafez, Rumi, Ferdowsi, and Saadi, whose timeless works resonate globally. Celebrated for exploring love, spirituality, and humanity, their evocative verses infuse scents with depth and meaning. Hafez’s romance, Rumi’s mysticism, Ferdowsi’s epic tales, and Saadi’s wisdom inspire perfumers, weaving poetic narratives into fragrances that captivate the soul, bridging ancient artistry with modern allure.
Packaging:
A Window into Elegance
Our packaging is as much a part of the story as the fragrances themselves. At the center of each box is a reflective, diamond-shaped medallion, reminiscent of the intricate mirror work in Persian palaces, where reflections created a play of light and depth.The box’s design, with emerald and ruby accents, nods to the grandeur of Persian palaces and their stained glass windows, inviting you to experience the luxury and mystery of the East.
Architecture to Inspire
